The creative practice of full-stack designer Irvandy Syafruddin

Designing communication and interfaces across all platforms that AI can only dream of.

Services I've been working with agencies, educational-cultural-science institutions, and individuals to create designs that truly capture their unique stories and identities. My studio offers a full range of design services, from visual communication to UX/UI, all tailored to fit your specific needs across platforms.

Fields

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24

Art Direction
Identity and Brand
Editorial and Publication
Illustration and Visual Design
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7

Digital Design
Digital Product Design
System and Design-kit
Web Design and Prototyping

Selected work

My design philosophy centers on storytelling-based visual design, using narrative elements like imagery, typography, and symbolism to create engaging, emotionally resonant experiences. By guiding audiences through compelling stories, I enhance understanding, connection, and memorability across all platforms.

Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners
Year — 2023
Client — University of Gothenburg, Sweden
Role — Art Director, Full-Stack Designer
Output — Landing page, Exhibition Program, Social Media, Poster & Banners

Exam Exhibition, Craft & Jewels

Upplösning

Exhibition design

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Year — 202–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries
Year — 202–Now
Client — Pascal Rubertus
Role — Full-Stack Designer, Webflow Developer
Output — Marketing page, Social Media design, Poster & Stationaries

Bäckerei für zeitgenössisches Brot

Backstein

Brand design

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Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report
Year — 2021
Client — Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Role — Art director, Full-Stack Designer
Output — Printed & Digital Report

The NAMA Facility: A Snapshot (Report)

Inspiring Climate Action

Publication design

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Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page
Year — 2023
Client — Fonds Darstellende Künste e.V.
Role — Art direction, Full-Stack Designer
Output — Visual identity, Book, Landing page

Asian Diaspora Artist-led Initiatives

Mutating Kinship Lab

Identity design

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Profile

I’ve spent over 14 years as an Art Director and Full-Stack Designer, honing my craft in both design and low-code front-end development. My journey in the industry has been driven by a deep passion for innovation and a commitment to lifelong learning. This dedication allows me to continuously bring fresh perspectives and creative energy to every project I undertake.

I thrive on the challenge of transforming ideas into compelling visual stories, working closely with clients and teams to ensure each design is not only visually striking but also strategically sound and technically robust. Whether I’m guiding a project from concept to execution or collaborating with in-house teams, I’m always focused on pushing creative boundaries and delivering work that resonates.

Contact

irvandy syafruddin profile picture
Irvandy Syafruddin
Communication and interfaces designer, since 2010
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Recognition

2012–Publication Design
Berliner Type Award
2012–Publication Design
Deutsche Designer Club
2012–Publication Design
IF Design Communication Award
2016–Packaging Design
reddot Design Award
2019–Newspaper Design
Art Directors Club Germany
2020–Packaging Design
German Design Award

Experience

2022–Now
UI/UX-Designer at raufeld, Berlin
2019–2023, Freelance
Designer at HDK-Valand, Sweden
2018–2021, Freelance
Designer at Goethe-Institut, Jakarta
2017–2019, Freelance
Art Director at Der Tagesspiegel, Berlin
2016–2021, Freelance
Designer at Einstein Stiftung, Berlin
2010–2015
Designer, Art Director at Ruska-Martin, Berlin

Talks & Featured

2011
Slanted Issue 15 – Experimental
2011
Slanted Issue 14 – Grotesque
2011
Typoversity Issue 01
2014
Still Loving Youth Magazine Issue 02
2016
Readymag German Showcase
2024
Mixer — Hatch Conference Berlin

Berlin based, operate globally

Design Service Packages

I specialize in delivering end-to-end design solutions, including art direction, concept creation, personalized landing pages, and UI-Brand Kit/System Design. My approach is rooted in thorough project scoping, strategic planning, creative direction, and technical precision.
‍Get in touch now!

Art Direction

Strategic visual storytelling and creative direction for brands—includes moodboards, style guides, and key visuals to build or refine your identity. Package price from 4.000 €

Let's talk

Webflow Site

Custom-designed, responsive landing page built in Webflow—perfect for launches or marketing sites, with smooth performance and conversion-focused layout. Package price from 2000 €

Let's chat

System Design

Scalable design systems with UI components and templates to ensure consistency, streamline workflows, and support your growing digital presence. Package price from 2500 €

Let's discuss

Thinking about your next project?

Whether it’s a landing page, a visual refresh, or a full design system—I’d love to hear what you’re working on. Reach out to get a custom quote or book a time to chat. I’ll make sure the process is clear, collaborative, and tailored to what you actually need—no fluff, just good design and thoughtful support.

Availibility

April 2025

Full
Unavailable

May 2025

Full
Unavailable

June 2025

Available
Contact

July 2025

Available
Contact
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Playground

Coming on Summer 2025

In my Playground, I share my perspective on the future of user interfaces and experiences, the latest trends in web design, and how AI and new technologies are revolutionising visual communication. I also explore the history of design, spotlight influential figures, discuss unique brand strategies, and engage with the no-code/low-code movement, all while focusing on how these elements are influencing the next generation of visual culture.

Quote of the month

I am bad at boring, but good with deadline